Case in a point: The ability to create and distribute relevant and valuable information that attracts targeted people to your website is content marketing at its best.

When done properly, marketing your content serves to inform the prospects and clients about the problems they have. And how your website, product and or services can solve them.

Once you promote content this way people will become aware of your brand, and you will get the lion’s share of your market. People will regard you as an industry leader.

Uses of content promotion

Bear in mind that the purpose of promoting content is to achieve a certain goal. Like:

List building

You can easily build a list of prospects by distributing your content without a price tag.

Increase sales and profits

Getting new clients is like money in the bank. You will generally do well in your business if you have a system that attracts client like ants to honey, which is what content marketing enables you.

Introduce new product or service

You will find it much easier to introduce your new products and services to the target market.

Sell more to existing clients

With this strategy you will sell more to existing clients. Your business will run like well oiled machine.

Thought leadership

You will lead the field. You will be the one coming with the ways to publish articles and blog post that are fresh and innovative.

So, how do you go about marketing your content stretegically?

It is easy. What you must do is to create content that is relevant and of good quality to the target market.

You can publish reports, videos, articles that make your market more intelligent. Give them away for free to other webmasters to pass them to their readers.

Allow the other people to share your reports and videos. If you do, the word will go out in your industry at a lightning speed.

Your responsibility as a marketer is to educate your market about their problems which your product, services and blog can solve.

You show the prospects and clients the best solution to their challenges. And better still, you make sure that you can provide that solution.

Your prospects and clients should see you as the best absolute outcome for the services and products your want them to get from you. This can be achieved if you educate them well enough.

In a nutshell, you must differentiate yourself by teaching your market. Make them wiser. And you’ll be the one smiling all the way to the bank, because you’ll be using the proven content marketing strategy.

If you have an expensive provider your campaign will cost you more than you get from sales. You will exceed your advertising budget. The number of your optin subscribers will also decrease because you won’t have enough cash to tap into the ripe markets.

So, what can you do to ensure you get the lion’s share from your email campaign – and also increase your list at the same time cost effectively? The answer:

Planning

It starts with your marketing plan. Most marketers are facing a cold day in hell for not having a simple plan to guide them on what to do, and how much to invest in email marketing.

You do not need to have a complicated marketing plan. Craft an easy plan with clear goals on what you want to achieve from the email marketing, how much you can afford to ramp up your revenues.

Bear in mind to specify what you are going to do, and how you will implement it.

The more precise your plan, while including all the activities you must do to market your service or product, the better for you. You will not overspend on emails, and you will make profit at the end of the day.

Get the provider

Now, you know what you want to get – and how much you are willing to pay for emailing. Right? It is time to get the right email marketing application.

With the plan in place you should be able to compare prices. And get the cheaper service in the process without compromising quality of your entire campaign.

The single most important aspect of this matter is to check out the provider who will meet your needs, at the right price.

Pay less get more

The day is coming when you will be jumping like a kid celebrating the success of you email marketing. You will be pocketing more money than the little you spend.

While the other marketers will be scraping and scratching and holding on for dear life – and maxing their credit cards. On the other hand, you will be the one saving more money – and focusing on building and nurturing your list of subscribers.

If you plan your marketing before you do anything else, you will get the affordable email marketing service, and you will also make more money in the long haul.

Case in a point: There are gazillions of blogs out there discussing the same topics as yours. If you do not differentiate yourself by the way you write you will not be noticed.

In fact, there has never been a better time than now to write for your readers effectively. They are dying to hear from someone who understands them. Someone who they can open up to.

Are you with me? Because if you can get this right you will be on your way to success. You will make a name for yourself in your niche.

I believe that the next time you sit down to craft a blog post you will not just be writing to update your blog. You will come up with something that will brighten your followers’ day.

You will write like a pro blogger. And you will be on the same level with the readers. You will be stacking the deck in your favour and your relationship with them will blossom.

If you check out blogs that enjoys more readership you will notice that the bloggers knows how please their readers. They write to the people they know. And put it in the way they understand each other.

Simple, what do you think?

It is. Let me explain.

Befriend readers

When you write a blog post do it as if you are writing a letter to a friend. Come on, you can do it, at least I know you can.

Write the way you talk. Forget about what they taught you about writing at school. Writing the way you talk will make the reader feel comfortable and relaxed as he or she would when they were talking to a trusted friend.

Write for one person

Aim your post to one person. Avoid generalization. It’s only a matter of time until people share your posts with others.

When someone reads your post they should feel like this person is talking to me. And that you really understand their situation.

In a nutshell, having the skill of how to write for a blog can make the difference between failure and success of your blogging career. Bear in mind to write like you are writing to a friend, and your writing must be directed to one person – always.

You know deep down in your heart that exciting content is critical to your success in blogging. And you also know that ordinary posts will not help except turning the readers away.

If you want an extraordinary blog you need to write fine posts and put complimentary pictures on your blog if you can. If you do not write excellent blog posts forget about blogging. It won’t work for you.

People surfing the web are looking for entertaining information. The good example is when you go to You Tube you will notice that the videos that gets 1 million views and more are entertaining. The same principle will apply to your blog posts.

These are few simple things you can do to come up with the best blog content:

1. Being passionate about the subject

If you like what you are blog about you will always have something cool to write. You will not run out of fresh content easily.

Blogging about something that you love, being passionate of, will result in you writing great content. Your content will reflect your personality and it will be unique online.


Make your blog posts entertaining if you blog about the topic you like. You will outperform your competition. They will not know what you are doing to get all the followers.


2. Are you an expert?

One more thing that helps to create the best content for your blog is when you are an expert in your field. You know more than your readers. And they expect more from you.


The only thing that you need to do is to write for them. Do not bore them with lot of details they will never need.

3. Hire help

If you cannot come up with superb content you can hire people to write for you. This should work well if you get experienced content writers.


You can get good writers at warrior forum. Before you hire someone check out their previous work. They shouldn’t charge you for this.


Do you see how you can create the best content for your blog? Whether you are passionate blogger, expert in your field, or you hire help you can make this work for you. Remember to make your posts entertaining.

With better keywords you will:

• Be able to create content around your target market’s needs.
• Sell more of the products that people are looking for online.
• Stop wasting time searching the web for the latest SEO technique.
• Publish fresh content and sleep well at night knowing that tomorrow you will be on the first page of Google with hundreds of people visiting your site.
• Your website’s value and profits will increase.

Brad Callen’s Niche Finder is a powerful software that lets you get keywords with less competition with one button click. If you use these keywords in your content you will become visible on the search engines easily. However, you are not bound to use this software.
Alternatively you can use Google Adwords tool but:

• You will take too long to do get the best keywords.
• You have to check the competition manually.

How to search for keywords using Google Adwords tool

1. Enter a broad keyword in a search box and search. E.g Dog
2. Enter or Copy the keyword phrase (preferably with two words) that appears on the search results to look for sub categories within your niche. E.g Dog breeds.
3. Type the keyword phrases you discovered in Google and check how many websites it returns. If the number of websites is 50 000 or less then it will be much easier to rank for those keywords.
   4. Don’t go overboard doing keyword research. If you get three to five keywords phrases you can go ahead to create content around them for your website immediately. You will continue finding other keywords thereafter.

You can use this method with other keywords tools.

The keywords that you select must have decent amount of searches. Three hundred or more searches per month is good.

The advantages of using Niche Finder

• The program automatically gets organic search data from Google, Bing and Yahoo.
• You will save time on keyword research and focus on building content and developing your site.
• You will know which keywords will be good to use.

Selecting the best tool to get keywords for search engine optimization depends on your needs. And also your willingness to invest your time and money wisely to build authority blog or website.

Optin email marketing is a simple strategy of colleting the names and email addresses of the people visiting your website or blog. Collecting your visitor’s information this way is building a database or list of prospects who will become your customers and followers in the long haul.

People can optin in response to your newsletter or free offers on your website. They become your subscribers.

There are many benefits that one can derive from list building as it is normally called in the internet marketing arena. I decided to let you in with only few that will get you excited about this strategy.

1.  Visitor retention

When someone visits you site for the first time the chances of them coming back are slim unless you have good content on it.

If you have their email you will have a chance of ‘asking’ them to come back again.

2.  Traffic boost

This strategy can give you an immediate surge of traffic when you publish new content on your site. You won’t have to wait for search engines to index your content before the people can see your new staff.

If you added a new page, product, or post on your website you can quickly tell your list by sending an email that will direct them to it. This will apply even if you build a brand new website from scratch.

3.  Increased sales and profits

Are you selling products or services via the web? If you do, having a list of subscribers will help you to sell more.

Instead of screaming on top of your lungs telling people to buy this and that on your website – you will have a list of people who trust you. And they will also buy from you, because you built a relationship with them through your newsletter and other offers.

It is no brainer to boost your traffic or profits in many ways. Trust the power of optin email marketing.

You might be aware of business models like selling products or services in the internet, affiliate marketing, etc. But I want to help you to come up with something better, the business that has a fat chance of success.

Use these simple strategies to get you going. If you find a good idea using this method implement it immediately with the resources that are available to you.

Don’t wait for the time to be right. The time is now. Highly successful entrepreneurs learn on the run.

The wave of opportunity

In every stage of life the wave of opportunity moves towards a certain direction. It moves based on the needs of the world and how we have developed so far as human beings.

If you look at Southern Africa the opportunity is in the mining industry. Any person in that region who will build an online business around that industry will make thousands. If he can supply the tools or professional service to the mining via the internet he is certain to succeed.

It is safer and best to build an online empire according to the latest developments in your country. Can you see where your opportunities are in your place?

The trouble kicker

Even if we prosper in many areas of life there will always be at least one grey area that will trouble us.

Whether in a relationship, career, finance, business, spiritual, health, personal development the is one area that is lacking for a lot of people.

Start seeing your problems in a new light. Every problem has a solution. If you can solve your own problems you can help the world to overcome.

Sometime ago the problem of users not being able to interact with static websites created an opportunity for Web 2.0 sites. Now the users can view web content and give feedback and receive the response.

The idea of having a solution to a problem is amazing. It has created more millionaires than any other. If you can just solve a problem for a lot of people and communicate the solution via the internet you are in for a treat. You will make money.

A hunch

Call it a hunch, intuition, your thin bone or whatever the name you choose be alert for those flashes of inspiration to build a certain business in the internet.

If you have a strong feeling to start a certain type of business online you should do it without hesitation. Listen to your heart. Avoid negative influence of the people you trust.

Many people will not believe in your idea. It’s normal. Studies have shown that successful entrepreneurs were discouraged to give up their ideas.

The grownups didn’t like Bill Gates’ idea of selling computers. They told him to go to school were his peers were. But he followed his heart in the face of criticism. Today he is a famous American billionaire and the owner of successful software company, Microsoft. He could see how technology is going to change our world. The experts, experienced and caring people of his time couldn’t see it.

I believe that looking at where the opportunities are now, solving your problems and those of other people, and also listening to your gut feeling will help you to come up with a good idea. Good online business ideas lie deep within you.

With amazing skills on marketing your blog or website you should do well online. There is no way that you cannot achieve your e-business goals.

 Whether you want to get more traffic to your site, convert browsers into buyers, get more email subscribers or increase your sales and income you too can make it. You stand the same chance like everyone else.

No more excuses

Good education on marketing online begins with looking at the websites and blogs that are already successful in your field and also those that that are not related to your site at all. Learn what they do and how well they do it.

There is no money to pay to check out what successful sites are doing on the internet except for spending your time to do it. The only price you will be paying here is using your time. Time is important but you have to use it wisely to get the maximum benefit out of what life can offer.

Once you know how the big players market you can incorporate that into your marketing strategy. Check if you can improve upon what they are doing to make the strategy more effective and implement it immediately.

Offline strategy

The other way you can observe how brick and mortar businesses market their business offline. How does your bank market its products and services to you? How about the garage you bought your car at? And don’t forget groceries stores and many others.

Now, armed with how offline businesses market you just take that and implement it online. This should work. Marketing strategies used in one industry performs better when used in another industry.

Additional resources

Lastly, there are books to read on the subject. Visit the library to get the material to read. The internet also provides you with lot of resources that you can use, just make sure you get sound education on marketing online.

Do you see that you do not have the reason why you cannot learn the skills you need to become successful on the internet marketing? You can start today by using what I have just taught you by looking at how others are doing. And also making use of the available books and resources that you can get hold of now.

The greatest lesson that you will ever receive on this subject is through experience. Implement what you know and see how it does. Improve upon the results you get. And that is exactly the education on marketing online you will ever need to acquire.

If the software is utilized the wrong way, your email marketing campaign can end up in the spam folder of the intended recipients. And you will join the ranks of internet marketers who are thining becuase no one get their emails.

Bottom line: You should get the right email marketing software from the start. It must be reliable to deliver your emails on time, allowing you to measure the results you get and also make changes or improvements to your campaign if necessary.

Best of all, you must know the proper way of using the email program,  regardless of which one you choose.

The internet is flooded with tens of email marketing applications. But I just decided to mention only three here that are used by majority of marketers.

You should note that these are not only the ones that are available. There are a lot more which can also offer you value for money if you do a little research.

1. Aweber

Aweber is the most popular in the email marketing game. It is trusted because of its high delivery rate. It is used by over 102 000 businesses worldwide.

Check it out at aweber.com and try it for $1. It is a bit expensive, but it has track record of being reliable.

2. Getresponse

Getresponse is also can also be a steal. It offers the latest technologies such as video emailing and advanced campaign monitoring tools. Getresponse.com allows you to test drive their application so you can see it in action.

3. Constant Contact

Constant Contact is one of the trusted brand and have served the industry well. They offer free tips in email marketing. With constantcontact.com you get 60 day trial.

Before you decide

Bear in mind to look out for simplicity and reliability in order to get your emails to the clients with the email marketing software of your choice. It should also be cost effective.

And that is not all, some new emerging applications have built-in test features to test if your email is going to end in the inbox or junk mail folder. Watch out that even with the trusted brands your emails can land in the junk mail folder if the campaign is not executed properly.

I believe you do not want to clench your teeth praying for a miracle – that people get your emails. Do you? So, get yourself email marketing application that will meet all your marketing needs without costing you an arm and a leg.

So, I wrote this post to counsel and warn you on good SEO.

What Google expects from you

When I talk about Google in this article, I am also including other search engines such as Yahoo, Bing and Ask.

In recent communication from Google they made it clear that they will prioritize their users’ needs first. All else can wait.

What does that mean to us as webmasters? It is good for us because we will optimize our sites based on that underlying principle to the big Google’s requirements. Users are our number one priority as well.

You see, good search engine optimization advice should be the one that genuinely want to help search engines to look good to their users. And at the same time helping you, the website owner, to succeed online.

Google wins and you win.

How will that be accomplished?

We know that during the latest panda update Google removed majority of bad websites. These are those who were trying to serve their own selfish interests and not caring about the users.

Bad sites do not give a hoot about values, integrity, and enough good content.

Google will check out if your site interests the users and keeps them longer before they hit the back button. And if they also keep coming back for more.

If the search engines notice that you site is liked by users you’ll be rewarded by showing your site and pages in top search results. If not, you will be buried deep where your target market will not even have a chance of looking at your website.

Do you realize how important is it satisfying the users’ needs? They can make or break your internet business or career.

Beware…

Anyone who is giving search engine optimization advice without emphasizing the value of users has failed you before he even begin.

Your internet success will be determined by the users, visitors, traffic or whatever the name you call them. If real human beings cast their votes to your site you will win the SEO battle, not the algorithms. Make your site for the people.

If people click to visit your site from Google and staying there long enough you are winning. If not, find out why and fix it immediately.

Ok, if there is any search engine optimization advice I can give you today  – this is it, users, users, all the way to the pot of gold!